Remember those days when you bought CDs and immersed yourself in reading every word of the lyric booklets and liner notes? I loved the time spent imagining the stories behind each song in my own way. Lately, hasn’t that kind of “dialogue” with music been declining? While the infinite playlists that algorithms continuously serve up […]
Latest Posts
KIKI: ‘Death of a Daisy’ Signals Electro-Pop’s Future
When I listened to the third album ‘Death of a Daisy & Birth of an Oyster’ by Bangkok’s indie pop band KIKI, I was convinced that their music would unfold the future of electro-pop now that Daft Punk is no more! The expansion of dance beats and the fusion with experimental electronic sounds, skillfully weaving […]
Racing Mount Pleasant Cross-Review: Japan & Argentina
Hello, I’m yabori, Editor-in-Chief of BELONG Media. Even when listening to the same music, everyone has different impressions. Furthermore, if the countries and cultures where people grew up are different, those differences should become even more interesting. This time, we’re delivering a cross-border cross-review project. The writers are Takita-kun, who is writing a review for […]
Caroline’s Jasper Llewellyn Talks ‘caroline 2’ Creation
The eight-piece indie rock band caroline from London, England. Their second album ‘caroline 2’, released in May 2025, has garnered worldwide attention following their debut album ‘caroline’, and is already an undeniable masterpiece that secures its place among the year’s best albums. It’s such an incredible album that I worry words might cheapen it, but […]
Metal Gear’s Sniper Wolf Lives On in Crushed’s ‘oneshot
A snowfield of memories, accumulated deep over 25 years. Treading through this deep snow, footprints that should never have appeared emerged before us. Crushed, an indie-pop duo by Bre Morell of Temple Of Angels and Sean Duncan of Weekend. Their new song “oneshot” is a requiem dedicated to the solitary sniper, Sniper Wolf, who appeared […]
Thai Band KIKI: From Somkiat to French Electro-Influenced Trio
Thai band KIKI has confirmed their Japan tour in September 2022. They have already been featured on 88rising radio overseas, and have performed at Thailand’s largest music festivals including Big Mountain Music Festival and Maho Rasop Festival, showing high expectations for the band. While Thai funk popularized by Khruangbin comes to mind when thinking of […]
Discord Blueprint: Build Your Band’s Secret Fan Base
【Key Points】What This Article Covers In the previous article, we explained that for indie bands to escape the curse of SNS numbers and continue their musical activities sustainably, a “co-creative community” where they create stories together with fans is essential, and Discord can become the ultimate “secret base” as its headquarters. However, simply setting up […]
SCHØØL Interview: Skate Culture Meets Shoegaze Sound⚡️
SCHØØL is a four-piece alternative rock band formed in Paris, France in 2023. The band is led by Francis Mallari, who is also a member of the Paris-based post-punk band Rendez-Vous. The members are Erica Ashleson (Bass), Jack Moase (Guitar), and Alex Battez (Drums). Their debut album “I Think My Life Has Been OK,” released […]
Beyond SNS Metrics: Building Fan Communities That Matter
【Key Points】What This Article Covers “I wonder how many people saw this post.” “How many reservations came in for today’s live show?” Days filled with emotional ups and downs over the numbers displayed on smartphone screens. The carefully crafted songs and heartfelt messages you create get swept away by the whims of algorithms, failing to […]
Modern Nature: Jack Cooper Discusses New Album ‘The Heat Warps
Beach House, Father John Misty, and Fleet Foxes are among the artists on London’s prestigious indie label “Bella Union.” Today, we bring you an interview with Modern Nature, an alternative band signed to the same label. Centered around frontman Jack Cooper, Modern Nature originally operated as a band with a fluid member lineup, similar to […]