Thai band KIKI has confirmed their Japan tour in September 2022. They have already been featured on 88rising radio overseas, and have performed at Thailand’s largest music festivals including Big Mountain Music Festival and Maho Rasop Festival, showing high expectations for the band. While Thai funk popularized by Khruangbin comes to mind when thinking of […]
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Discord Blueprint: Build Your Band’s Secret Fan Base
【Key Points】What This Article Covers In the previous article, we explained that for indie bands to escape the curse of SNS numbers and continue their musical activities sustainably, a “co-creative community” where they create stories together with fans is essential, and Discord can become the ultimate “secret base” as its headquarters. However, simply setting up […]
Beyond SNS Metrics: Building Fan Communities That Matter
【Key Points】What This Article Covers “I wonder how many people saw this post.” “How many reservations came in for today’s live show?” Days filled with emotional ups and downs over the numbers displayed on smartphone screens. The carefully crafted songs and heartfelt messages you create get swept away by the whims of algorithms, failing to […]
BELONG/A-indie Discord Community Opens with New Concept✨️
The official Discord community of music media “BELONG/A-indie” is now officially opening with a new concept! During the pre-opening period, through interactions with various readers, we gained significant insights into how our community should be 💡 The Main Characters are “People Who Want to Recommend Music” During the pre-opening period, we had the opportunity to […]
Why English Lyrics Alone Can’t Break Cultural Barriers?
Recently, I was casually browsing through Japanese records from the 70s to 80s at a used record shop. Among the Japanese-language jackets, there was one record that stood out as distinctly different – it was entirely in English. I thought it might be a foreign artist mixed in, but surprisingly, it turned out to be […]
From Music Writer to Music Planner: The Future Evolution
I started writing the music media BELONG, and even before that, a music blog, in March 2010—now more than 15 years ago. The first music magazine I picked up was “Rockin’ On.” I still vividly remember that it featured Bloc Party at the time when they had released their second album. Yoichi Shibuya, the founder […]
Indonesian Post-Punk Trio Pillhs Castle Redefines Love
When I first started listening to overseas music, the post-punk genre possessed an almost unapproachable yet irresistible charm. The cold, sharp sound that Joy Division embodied, reflecting a sense of suffocation and introspective anguish. It certainly captured my heart, which harbored emotions with nowhere to go, and I once became completely obsessed with Bloc Party. […]
Join Our Indie Music Secret Hideout: Discord Server Now Open🌈
“We want to create a secret hideout for the indie music we love”——The music media BELONG/A-indie, which has been experimenting with this concept for many years, has finally launched its official Discord server. As a new community connecting the overseas network cultivated through over 10 years of music media operations with Japanese indie rock fans, […]
Skullcrusher’s 2nd album combines Studio Ghibli-inspired!?
Here’s the full English translation of the article: For me, Skullcrusher’s music has always been a personal “sanctuary.” Her 2022 debut album ‘Quiet the Room’ painted a world of sound that was fragile to the point of breaking, yet possessed an unwavering core. While immersed in her music, there was a strange sense of security […]
The Evolution of Geese: From Post-Punk to ‘Getting Killed’
New York’s next-generation rock band Geese has announced the release of their 3rd album ‘Getting Killed’ on September 26th via Partisan Records. At the same time, a music video for the lead single “Taxes” has also been released. To be honest, I was initially confused by Geese’s music. The post-punk experimentalism of their 2021 debut […]