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News

A-indie Starts Discord Preview Campaign for New Music!

Remember those days when you bought CDs and immersed yourself in reading every word of the lyric booklets and liner notes? I loved the time spent imagining the stories behind each song in my own way. Lately, hasn’t that kind of “dialogue” with music been declining? While the infinite playlists that algorithms continuously serve up […]

Review

Racing Mount Pleasant Cross-Review: Japan & Argentina

Hello, I’m yabori, Editor-in-Chief of BELONG Media. Even when listening to the same music, everyone has different impressions. Furthermore, if the countries and cultures where people grew up are different, those differences should become even more interesting. This time, we’re delivering a cross-border cross-review project. The writers are Takita-kun, who is writing a review for […]

Interview

Caroline’s Jasper Llewellyn Talks ‘caroline 2’ Creation

The eight-piece indie rock band caroline from London, England. Their second album ‘caroline 2’, released in May 2025, has garnered worldwide attention following their debut album ‘caroline’, and is already an undeniable masterpiece that secures its place among the year’s best albums. It’s such an incredible album that I worry words might cheapen it, but […]

Column

Discord Blueprint: Build Your Band’s Secret Fan Base

【Key Points】What This Article Covers In the previous article, we explained that for indie bands to escape the curse of SNS numbers and continue their musical activities sustainably, a “co-creative community” where they create stories together with fans is essential, and Discord can become the ultimate “secret base” as its headquarters. However, simply setting up […]

Column

Beyond SNS Metrics: Building Fan Communities That Matter

【Key Points】What This Article Covers “I wonder how many people saw this post.” “How many reservations came in for today’s live show?” Days filled with emotional ups and downs over the numbers displayed on smartphone screens. The carefully crafted songs and heartfelt messages you create get swept away by the whims of algorithms, failing to […]