【Key Points】What This Article Covers In the previous article, we explained that for indie bands to escape the curse of SNS numbers and continue their musical activities sustainably, a “co-creative community” where they create stories together with fans is essential, and Discord can become the ultimate “secret base” as its headquarters. However, simply setting up […]
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Beyond SNS Metrics: Building Fan Communities That Matter
【Key Points】What This Article Covers “I wonder how many people saw this post.” “How many reservations came in for today’s live show?” Days filled with emotional ups and downs over the numbers displayed on smartphone screens. The carefully crafted songs and heartfelt messages you create get swept away by the whims of algorithms, failing to […]
Why English Lyrics Alone Can’t Break Cultural Barriers?
Recently, I was casually browsing through Japanese records from the 70s to 80s at a used record shop. Among the Japanese-language jackets, there was one record that stood out as distinctly different – it was entirely in English. I thought it might be a foreign artist mixed in, but surprisingly, it turned out to be […]
From Music Writer to Music Planner: The Future Evolution
I started writing the music media BELONG, and even before that, a music blog, in March 2010—now more than 15 years ago. The first music magazine I picked up was “Rockin’ On.” I still vividly remember that it featured Bloc Party at the time when they had released their second album. Yoichi Shibuya, the founder […]
Join Our Indie Music Secret Hideout: Discord Server Now Open🌈
“We want to create a secret hideout for the indie music we love”——The music media BELONG/A-indie, which has been experimenting with this concept for many years, has finally launched its official Discord server. As a new community connecting the overseas network cultivated through over 10 years of music media operations with Japanese indie rock fans, […]
Skullcrusher’s 2nd album combines Studio Ghibli-inspired!?
Here’s the full English translation of the article: For me, Skullcrusher’s music has always been a personal “sanctuary.” Her 2022 debut album ‘Quiet the Room’ painted a world of sound that was fragile to the point of breaking, yet possessed an unwavering core. While immersed in her music, there was a strange sense of security […]
The Evolution of Geese: From Post-Punk to ‘Getting Killed’
New York’s next-generation rock band Geese has announced the release of their 3rd album ‘Getting Killed’ on September 26th via Partisan Records. At the same time, a music video for the lead single “Taxes” has also been released. To be honest, I was initially confused by Geese’s music. The post-punk experimentalism of their 2021 debut […]
From Penelope Isles to Cubzoa: album “Unfold In The Sky”
Penelope Isles’ Jack Wolter’s solo project Cubzoa has announced the release of their highly anticipated debut album “Unfold In The Sky” on October 24, 2025, via the prestigious label Bella Union. Cubzoa is a solo project by Jack Wolter, a Brighton-based musician and producer from the UK. The band Penelope Isles, which he leads with […]
Teethe: Texas Slowcore Act Details “Magic Of The Sale”
Teethe, a four-piece slowcore band from Denton, Texas, has announced the release of their highly anticipated second album, “Magic Of The Sale,” on August 8, 2025. Three songs, “Magic Of The Sale,” “Holy Water,” and “Hate Goodbyes,” are currently available for advance streaming, with music videos also released. Who is Teethe? Teethe consists of four […]
Laura Groves Releases New EP ‘Yes’ via Bella Union in August
Singer-songwriter Laura Groves has announced the release of her new EP “Yes” on August 1, 2025, via Bella Union. This EP follows the thread from her previous work “A Private Road” and depicts the lockdown period in a cinematic manner. About Laura Groves Career as an Artist Laura Groves has been active as an independent […]